TET INSIGHT: Food has always been the center of all celebration of Vietnamese, including Tet. Food gathers everyone. Food facilitates the conversation. Food is the celebration. Food is Tet.
CREATIVE APPROACH: When life changes, Tet changes, Food can be the solution. A little bit of change in Tet food would start the conversation, gather everyone, fire up the celebration. Food change, to keep Tet unchanged.
Client: G Kitchen (Greenfeed)
Angency: Circus Digital
Creative Director: Huy Nguyen, Minh Ngoc
Associate Creative Director: Mita Vu
Art Director: Danh Chau
Copywriter: Trinh Nam Tran
Production House: 18studio