Vinamilk’s Optimum Gold packaging was redesigned to be a premium brand and recruit more customers who are using imported milk brands (such as Abbott, Mead Johnson, Friso Gold) as well as upgrade them from Optimum to Optimum Gold.
The new packaging design delivers the concept of international quality, premium feeling and emphasize the core benefits of the product. Thus, visuals play an important role in emphasizing the out-standing formula of Optimum Gold.
Agency: Red Brand Builder
Creative Director: Lennart
Art Director: Tra Nguyen
Senior Designer: Nguyen Huynh
Designer: Danh Chau
